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Passionate about helping retail brands succeed in the online world. With 20 years of experience in retail and 18 years working with Amazon, Carina now leads eCommerce Nurse. This Amazon-focused agency helps sellers and vendors grow their businesses in Europe and North America. Carina loves seeing how online shopping dynamics have changed over the past two decades. It's a subject she could talk about for hours!
If you’ve conquered your local Amazon marketplace, expanding into the EU is an enticing prospect for many successful …
With data being the driver of most business decisions, when it comes to managing and using it effectively, …
In this guest article, Carina McLeod, CEO of eCommerce Nurse, shares seven Amazon seller resolutions you should have …
With their easy-to-see badge, coupons are one of the most popular promotional tools available on Amazon to both …
Many international online sellers are unable to successfully grow their businesses in Europe. They launch in the UK …
The vast number of sellers and selection on Amazon creates a breeding ground for counterfeit and intellectual property …
Most sellers know the benefits of using Fulfillment by Amazon (FBA) instead of fulfilling their own orders. Some …
There is no shortcut when it comes to translating content for Amazon. While Amazon seems to be a …
CRaP is one of the best Amazon acronyms to date. It actually stands for “Can’t Realize a Profit” …
Unfortunately, the Buy Box can be a bit of a mystery. Who wins this golden space is based …
If you are an Amazon customer, you've probably noticed the different automated tools Amazon uses to entice you …
Amazon has created a platform that makes it easier for small businesses to create their own private label …
Amazon is synonymous with being the one-stop shop for everything you could want to sell and more, but …
Formerly known as the Amazon Exclusives program, the Amazon Brand Incubator (ABI) program is a service that helps …
The best way to think about a vendor relationship with Amazon is to look at it like a …
Editor's note: This article has been updated to reflect the new free Vine enrollment tier announced in October …
Businesses can work with Amazon in two different ways: as a vendor or as a seller. A vendor …
Product variations occur when an item that has different attributes, such as color and size, is grouped together …
Bring your products to life with videos! Product videos, if done correctly, help buyers make a more informed …
If you are undecided whether you want to invest in selling internationally and unsure about the level of …
You may be a 5-star Amazon seller in one country, but that doesn’t make you a 5-star international …
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